A couple of days ago, Craig was interviewed by the busy Blog “Me And My Crazy Mind“. You can check the interview out here . . .
Craig Lingard is the owner of an innovative marketing business and also a publisher in the United Kingdom. We made a short interiew with him:
What is your specialization in the Internet arena?
My two marketing companies Web Design Newquay and Innovate Web Media specialize in helping website owners get their site found in the search engines and on mobile devices. This involves SEO and various marketing strategies which establish lead generation.
I’m also developing online training classrooms that show people how to use the internet to gain more business or work from home. That’s why I have set up MyWordpressClassroom.com and MyWebDesignClassroom.com. These two sites are full of step by step video tutorials that show people exactly what to do to make a success of it online. I’m currently developing MyMobileMarketingClassroom.com and I plan to develop a couple dozen other classrooms focusing on other areas such as mailing lists, membership sites, targeted traffic and social marketing.
Are you able to share with us one of your success stories based on your portfolio?
A local electrician came to me with his website that he had been trying to rank for months. He was on page 25 when I started work on a new site for him. Using my tried and tested methods I had the new site listed on the front page of Google within a couple of weeks. He now holds the number one Google Places position and the number one organic positions on Google and Yahoo. He also totally dominates the Google and Bing video search engines.
I follow a four stage plan which starts with a keyword and competition research phase. This is pretty in depth but it is the most important stage and is the ‘crux’ of the whole marketing strategy. Stage two is basically the design phase where we build the website framework and set up the various components of our system. Stage three is the implementation of the marketing strategy. This is fun because we incorporate video marketing, press releases and begin the social marketing campaign. Stage four is the analytical and maintenance phase. We’re often considered quite ‘geeky’ as we pour over metrics and results, optimize and tweak the campaigns.
How are you different from your competitors in the same field?
When it comes to working with my consulting clients I don’t charge set web design fees of $1000 to $15,000 per site and $3000 monthly marketing fees or whatever. I work with my clients for a modest monthly retainer. When the business starts to see a healthy return on investment then I am rewarded by a client that is supremely happy with the increase in business that I have initiated.
It’s all about over-delivering. Giving true value for money. In the case of my online classrooms, they are packed full of tutorials. For example, MyWordpressClassroom has more than 80 videos and MyWebDesignClassroom has 90! For the miniscule membership fee, that adds up to a whole lot of value for the member. I’m not interested in charging the industry standard $97, $147 or $197 per month for membership. All internet marketing information is available on the internet anyway so why rip people off with extortionate fees. I believe in collating all the information into one place and charging a modest access fee that everyone can afford. An internet education for the price of a pizza!
It’s the same with our marketing clients whose goal is to get their website onto page one of Google. There’s no standard fee. We research the market and the keywords and work out the likelihood of being able to deliver what the client requires. We then work with them to achieve the result.
Why should small business owners who desire new customers work with you and your company?
Small business owners need to look at the costs of acquiring new customers. Traditional advertising is no longer working. The future is internet lead generation and mobile marketing. By choosing to work with me, a client has a highly skilled and experienced new member of his team dedicated to developing his business online. The client gets a dedicated team member whose sole purpose is to bring in new customers. Imagine having your own tech marketing team?
How can clients find out if your services are relevant for their business?
I’m always open to talking with new potential clients and I’m happy to take calls and visit them prior to agreeing any work. I like to analyse their position in regard to their current website and marketing strategy. I don’t charge for this because it allows me to observe their position and commitment to online marketing. If I feel I can’t be of any help or that the client doesn’t really need someone with my particular set of skills then I’ll say so after conducting this initial analysis.
If I feel there is an opportunity for both myself and the client to add value then I will draw up a proposal and run it by them. Of course, my testimonials speak for themselves and are readily available for all clients. I’m available at any of the websites mentioned here, my blog at www.craiglingard.com or on Facebook at www.facebook.com/craiglingard
For the coming three to five years, what do you foresee as a basic minimum for small/medium enterprises in order to stand out and compete in the Internet age?
Old static brochure websites are ‘dead’. A dynamic, ‘blog’ type website that is regularly updated is a bare minimum now but successful sites will incorporate social media and have a mobile version as standard. The site should be used as a lead generation tool so optin forms must be utilized. Of course this also means that an email marketing campaign must be incorporated. I believe some businesses will use Facebook as their main lead gathering and promotional tool. Social Media is here to stay.
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