Is Your Business Mobile?
Nowadays, mobile phones are not only used for making and receiving calls or sending text messages, they are being used to surf the net, buy and sell online, promote products and everything else we do with a desktop computer.
A mobile phone is as good as carrying a computer in your pocket. For this reason, the websites that are optimized for mobiles are gaining tremendous status in the online market. Every website needs to be compatible with mobile devices.
Having a mobile website that works and displays properly with a mobile phone is extremely important if you want your message to reach a wider audience.
Have you checked what your website looks like in a mobile device? If consumers have to scroll left and right, pinch, zoom, or turn then you haven’t go a mobile optimized website and it will only take seconds for the consumer to become bored and fed up trying to use your site.
Consumers these days are constantly on the go, and if you want them to consult your website frequently even if they don’t have access to their desktop, laptop or tablets, you will need to configure your site to be attuned with mobile phones.
innovate web media can build you a mobile optimized site without changing your current website.
Websites can still be viewed on mobile devices even if they are not built specifically to be viewed that way.
However, the problem arises when these websites cannot give their full prospective on a mobile phone. Although the site is accessible, it may not function; some of its functions may not be available on a hand held gadget.
The other problem is that since these websites are not configured for a mobile phone, these devices cannot fully read the websites’ data and encrypted code that makes the website give its full potential, functionally as well as aesthetically.
A mobile website is usually a simpler version of the actual website, making it easy to navigate and interact.
The mobile version of your website is used for quick dealings, updates, communication, social networking, etc. It basically let’s consumers do things they would do while on the move as opposed to what they would do while sitting at their computer.
When thinking about the design and functionality of your business mobile website, spend time thinking about what information your customers might need when they are ‘out and about’.
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Mobile Websites Can Be Used For All Sorts Of Marketing Campaigns
- Use discount coupons to attract more customers
- Use QR codes to build customer lists
- Sell your goods via a mobile shop
- Create text marketing campaigns
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If you are wondering whether you should be using mobile marketing in your business, take a look at these statistics:
- By 2014, more people will access the web using their phones than by PC
- 4.3 Billion text messages are sent EVERY DAY!
- Open rates for text messages are at 97% (as opposed to 5-20% for email)
- 83% of text messages are opened within the first 15 minutes!
- The amount of text messages sent, out-number phone calls!
- Mobile shopping will balloon by 72 billion by 2015
- 975 million mobile web users are expected by 2012
- 85% of people in the UK and US use mobile phones
We Can Help You Get Mobile Ready
Call us today and arrange for us to analyse your current website and put a proposal together free of charge. We can build you a mobile optimized site without changing your current website. We can also help you with:
- Mobile Commerce Shop
- Text/SMS Marketing
- Coupon/Discount Codes
- QR Codes
- Social Media Integration
- Search Engine Optimization
We only work with a small number of clients at any one time. This allows us to focus on your business and help you develop your online presense. Call us today and lets talk about how we can help you to better market your business in your local area.